Ford Transit 60
‘The Dawn Salute’

In 2025, the Ford Transit celebrated its 60th birthday. So, we ran a campaign that celebrated the people who make the ‘Backbone of Britain’ what it is, the Transit drivers, with a simple ‘Thank you’.

Using data, we were able to accurately pinpoint the time of the day and locations Transit drivers are on the road. We then used this to target them with our messaging between the hours of 4am and 8am to say ‘Thank you’ for being up while the nation is still dreaming away.

Adding to this, we created headline driven OOH where the sky changed with the sun movement and reflected the time of day in real time. To top it all off, we made some fun radio spots for the Transit drivers when they’re on the road.